Franja

občílo means of communication; medium, pl media, mediums

množična občíla (mass) media pl (s konstr. v sg ali pl)

médij medium, pl

médij s, media

obvéščanje informing; current information, notifying, advising

medsebojno obvéščanje mutual exchange of information
sredstva javnega obvéščanja media pl, mass media

propagánda propaganda, propagation; publicity

delati propagándo to propagandize, to carry on propaganda
pretirana propagánda (reklama) hype, media hype, puffery

rekláma publicity, press publicity; advertising, advertisement

kričeča rekláma pogovorno hype, media hype, ballyhoo
rekláma na nebu (ki jo napiše letalo) sky advertising, skywriting
svetlobna rekláma illuminated advertisements pl, neon signs pl
pretirana rekláma hype, puffery, puffing
to je slaba rekláma zanj that will send his stock down
delati reklámo to advertise, to publicise
delati bučno reklámo ZDA to ballyhoo
delati pretirano reklámo to puff
on zna delati reklámo zase he is a master of self-advertisement, he knows how to manipulate the media (ali how to keep himself in the public eye, how to seek publicity)