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rekláma publicity, press publicity; advertising, advertisement

kričeča rekláma pogovorno hype, media hype, ballyhoo
rekláma na nebu (ki jo napiše letalo) sky advertising, skywriting
svetlobna rekláma illuminated advertisements pl, neon signs pl
pretirana rekláma hype, puffery, puffing
to je slaba rekláma zanj that will send his stock down
delati reklámo to advertise, to publicise
delati bučno reklámo ZDA to ballyhoo
delati pretirano reklámo to puff
on zna delati reklámo zase he is a master of self-advertisement, he knows how to manipulate the media (ali how to keep himself in the public eye, how to seek publicity)

časopísen journalistic; newspaper

časopísni članek newspaper article (ali item ali paragraph)
časopísni uvodni članek leading article, editorial, leader
časopísni članek za zapolnitev praznine stopgap news
časopísni oglas advertisement, announcement, (enkraten) insertion, pogovorno insert
časopísna reklama advertising, advertisment, publicity, (pretirana) hype, puffing
časopísna naročnina subscription
časopísna raca newspaper hoax
časopísno uredništvo editorial office
uradna časopísna agencija official news agency
uvrstiti časopísni oglas to insert an advertisement in a newspaper, to advertise

fílmski film

fílmski aparat film camera, cinecamera, ZDA motion-picture camera, movie camera
fílmski arhiv film archives pl
fílmski ateljé film studio, (s postavljeno sceno) set
fílmski avtor scriptwriter, ZDA screen author; screen writer
fílmski cenzor film censor
fílmska cenzura film censorship
fílmska diva film star
fílmska družba film (ZDA motion-picture ali movie) company
fílmska enodejanka (film) short
fílmski entuziast film fan, ZDA motion-picture (ali movie) fan, film buff, cinema buff
fílmski igralec film actor, ZDA motionpicture actor, movie actor, screen actor, (v glavni vlogi) lead, leading man, (v stranski vlogi) ZDA bit player
fílmska igralka film actress, ZDA motion-picture actress, movie actress, screen actress
fílmski junak film (ZDA movie) hero
fílmska industrija film industry, the films
fílmski idol film (ZDA movie) idol
fílmska knjiga snemanja, skript shooting script
fílmska knjižnica film library
fílmska komedija film comedy
fílmska kariera film career; ZDA movie career
fílmski komik screen comic (ali comedian)
fílmska komičarka screen comedienne
fílmska kopija print; copy
fílmski kritik film (ZDA motion-picture, movie) critic, ZDA movie reviewer
fílmska kaseta (film) cassette, (film) magazine
fílmski ljubitelj film fan
fílmski magazin (revija) film magazine
fílmski magnat film magnate, movie mogul
fílmski manuskript film script
fílmska kamera film camera, cinecamera, ZDA motion-picture (ali movie) camera, (za ozki film) home-movie camera, (za rolfilm) roll-film camera
fílmski navdušenec film fan, ZDA motion-picture (ali movie) fan, film buff, cinema buff
fílmska nagrada ZDA oscar, Oscar
fílmski naslov film title
fílmsko občinstvo film (ZDA movie) audience
fílmska obdelava (romana itd.) film (ali screen) version (of a novel, of a play)
fílmski obiskovalec (-lka) cinemagoer, filmgoer ZDA movie goer
fílmska oprema motion-picture equipment
fílmski prvi ogled, predogled (za kritike itd.) preview, ZDA prevue, (reklama za prihodnji filmski spored) trailer
fílmska opereta, muzikál musical (film), ZDA musical motion-picture
fílmski projektor film projector, ZDA motion-picture (ali movie) projector
fílmski podnaslov subtitle, (vstavek) ZDA pogovorno cut-in
fílmsko podjetje (Vesna) (Vesna) Films pl
fílmski posnetek film shot, ZDA movie shot, shot, picture, (reklamni) still, (z mikroskopom) cine-photomicrograph, cine-microphotograph
fílmski poducent film maker (ali producer), ZDA movie maker (ali producer)
fílmski pisec scriptwriter, film writer, ZDA screen writer
fílmska premiêra first release, film première; ZDA movie première
fílmska preizkušnja (za bodoče igralce) film (ZDA screen) test
fílmski program cinema programme, cinema show, (z enim filmom) single-feature programme, (z dvema glavnima filmoma) double-feature programme
fílmski prizor, scena shot
fílmska predstava cinema show, film show
fílmski režiser film director, producer, ZDA motion-picture (ali movie) producer
fílmska reklama (za film) film publicity, (na filmskem platnu) screen advertising
fílmski snemalec, operater cameraman, camera operator
fílmsko snemanje shooting (of a film)
vodja fílmskega snemanja acting director
fílmski scenarist scenario writer, scenarist
fílmska slika shot, still, (posamezna slika traku) frame
fílmski studio film (ZDA motion-picture ali movie) studio
fílmski statist film extra, extra
fílmski tednik newsreel
fílmski tonski mojster (režiser) sound engineer
fílmski trak filmstrip, reel
fílmski šlager hit, smash hit
fílmska srhljivka ipd. thriller
fílmska zvezda film star, ZDA motion-picture star, movie queen, (zvezdica) starlet
fílmski žurnal newsreel

nebó (vidno) sky; firmament; pesniško welkin; (v ustih) palate

na nebu in the sky
nebó nad prestolom, nebó pri procesiji baldachin, canopy
visok do neba skyhigh, very high
iz vedrega neba out of the blue, out of a clear sky
pod milim nebom under the open sky, in the open air
med nebom in zemljo between heaven and earth
kot strela z jasnega neba like a bolt from the blue, all of a sudden
proti nebu skyward(s)
do neba segajoč reaching up to the sky, touching the sky
bitka pod nebom air battle
modro nebó blue sky
oblačno nebó cloudy sky, overcast sky
do neba vpijoč crying to heaven
štiri strani neba the four points of the compass
(dimna) pisava (reklama) na nebu aeronavtika skywriting; ZDA smoke-writing (sky advertising)
pisec (reklame) na nebu skywriter
košček modrega neba a patch of blue sky
nebó je modro (oblačno) the sky is blue (cloudy, overcast)
dvigati se v nebó to rise to the skies
koga v nebó povzdigovati to praise someone to the skies, to laud to the skies, to extol
(kot) z neba pasti (figurativno) to come out of the blue, to drop from the skies
noben mojster ni z neba padel (figurativno) no one is born a master
v nebó vpijoča krivica a crime crying to heaven for vengeance
moder kot nebó sky blue, skylike
do neba (= čez vse mere) sky-high, to the sky (ali to the skies)

novínarski journalistic; newspaper(-); publicistic

novínarska raca newspaper hoax
novínarski članek newspaper article (ali item, paragraph)
novínarski oglas advertisement, (enkraten) insertion
novínarska reklama publicity
novínarski uvodni članek leader, leading article, editorial

ókenski (of the) window

ókenski okvir window frame
ókenska izložba (reklama) window display
ókenska polica windowsill
ókensko steklo window glass
ókenska šipa windowpane
ókenski zapah window bar

prilóga (pismu) enclosure; subjoinder; (časopisu) supplement, insert, annex, addition; inset

v prilógi enclosed
trgovska prilóga (časopisa) commercial supplement
literarna prilóga literary supplement
prilóga k mesu side dishes for a meat course
v prilógi si dovoljujemo poslati... enclosed please find...
v prilógi boste našli podrobnosti..., ček enclosed you will find details..., cheque
v prilógi pošiljam informacije o... I enclose information on...
reklama prilóga (list) stuffer

prodájen salable (ali saleable), fit for sale, marketable

prodájna cena selling price
težko prodájen hard to sell, unsalable, unmarketable
dobro prodájen going well, in demand
prodájni avtomat vending machine, vendor, slot machine
prodájni oddelek sales department
prodájni oglas for sale ad
prodájna ponudba sales offer, special offer
prodájno osebje sales personnel
prodájna organizacija (kampanja) sales organization (campaign)
prodájna kontrola sales control
prodájni pogoji conditions pl (ali terms pl) of sale
prodájni biro, pisarna sales office
prodájni nadzor sales control
prodájni davek sales tax
prodájna pogodba sales agreement
prodájna provizija salesman's commission
prodájna reklama sales promotion
prodájni stroški sales expenses pl

propagánda propaganda, propagation; publicity

delati propagándo to propagandize, to carry on propaganda
pretirana propagánda (reklama) hype, media hype, puffery

rádijski radio; wireless

rádijski aparat radio, receiver, wireless set
rádijski amater amateur broadcaster, pogovorno (radio) ham
rádijska cev wireless valve
rádijski časopis radio newspaper
Britanska Radijska Družba British Broadcasting Corporation (krajšava: BBC)
rádijski gramofon radio gramophone (ali radiogram), ZDA radio phonograph combination
rádijska industrija radio industry
rádijski komentator radio commentator
rádijski kanal radio channel
rádijski konstruktor amateur (ali do-it-yourself) radio mechanic
rádijska licenca, dovoljenje radio licence
rádijska oddaja transmission, broadcast, programme
rádijski oddajnik (radio) transmitter
rádijske motnje atmospherics pl, (motnje kake druge postaje) interference, (blokiranje) jamming
motilna rádijska postaja jamming station
rádijski napovedovalec announcer
rádijska oprema radio equipment
rádijski mehanik radio mechanic, radio repairman, radio technician, ZDA radiotrician
rádijsko ohišje cabinet
rádijska postaja (radio) broadcasting station
domače in tuje rádijske postaje home and foreign stations
rádijski orkester radio (broadcasting) orchestra
rádijski poslušalec listener
rádijski prenos transmission, broadcast, outside broadcast
rádijski sprejem reception
rádijski reklama radio advertising
rádijski sprejemnik (radio ali wireless) receiver
rádijski studio radio studio
rádijski šlager radio hit (ali song)
rádijski valovi radio waves pl, airwaves pl
rádijska zveza radio communication
tajna rádijska oddajna postaja secret transmitter

zráčen air(-), airy; aerial; aired; atmospheric

po zráčni poti by air
zráčna armada vojska air fleet, air forces pl, air force
zráčni balon balloon
zráčna bitka air fight, aerial combat, air battle (za Anglijo Battle of Britain)
zráčna blazina air cushion
zráčna črta beeline, ZDA air line
10 milj zráčne črte 10 miles as the crow flies
zráčna črpalka pneumatic pump, air compressor
zráčni filter air cleaner
zráčno gretje hot-air heating
zráčni alarm air-raid warning
zráčna kopel air bath
zráčna ladja airship
zráčni koridor air corridor
zráčni mehur (air) bubble, air pocket
zráčna luknja air pocket, air hole
zráčni napad air raid, air attack, (močan) blitz
zráčni most air lift
zráčna obramba air defence
zráčni pojav atmospheric phenomenon
zráčna puška air gun
zráčna pošta air mail
zráčni promet aerial communication, air traffic, airborne traffic
zráčna plovba aerial navigation
zráčni pritisk atmospheric pressure
zráčna pot airway, air lane, air route, skyway
zráčna plast stratum, air layer
zráčna reklama skywriting
zráčna sesalka pneumatic pump
zráčni tlak air pressure
zráčni tovor air cargo, air freight, airborne freight
zráčni torpedo aerial torpedo
zráčni prostor air space
zráčni prevoz air transport
zráčne sile vojska air force
zráčni taksi air taxi
zráčni tok air current, air stream
zráčni upor air resistance, aeronavtika vojska air opposition
zráčna (vetrna) vreča (na letališču) wind sock, wind cone, wind sleeve, wind direction indicator
zráčni vrtinec whirlwind
zráčni vzgon air buoyancy
zráčna zavora pneumatic brake, compressed-air brake, air brake
porušiti, razrušiti s hudim zráčnim napadom to blitz
oskrbovati po zráčni poti to supply by air
prevažati po zráčnem mostu to airlift